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Nokia Preparing For WP7 Event On August 17

We’ve seen Nokia’s Mango-running Sea Ray smartphone in action, initially on N9 hardware before appearing on something more customized towards Windows Phone 7. Now that August is here, we’re closer than ever to seeing the release of Mango handsets, what with the official announcement of the Fujitsu-Toshiba IS12T. When is Nokia going to step up to the plate and formally launch the Sea Ray? Invitations to a joint Microsoft/Nokia event suggest that the date could we could be finding out by August 17.

As part of this party, which will help kick-off the gamescom trade show in Cologne, Germany, Nokia will be raffling off three unnamed Nokia WP7 smartphones. That seems like an unusual venue to launch the device, so an announcement may be coming just prior to August 17. We don’t expect the handset to be immediately available (the invitation even notes that the smartphones-as-raffle-prizes will be provided to winners “as soon as available”), but it’s likely that sometime around this event, more details will come out to fill us in on Nokia’s launch plans.

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Microsoft Footing the Bill to Re-Write iOS Apps

Is Microsoft paying for apps to be converted from iOS to Windows Phone? According to a source, the answer is yes!

Microsoft has long been the power-house behind businesses both large and small. In addition to their office applications, they also have server operating systems, enterprise-class database solutions, and let’s not forget Exchange. Exchange powers a large percentage of corporate email, calendar and scheduling, and contact management. One would imagine that Microsoft is pretty happy getting a licensing fee from every company that wants to enable syncing with Exchange servers on their mobile platform: Apple and Google already pay licensing to hook into these services.

That may be a blessing, but it’s also becoming somewhat of a curse.

Many corporations have adopted Apple’s iPhone and iPad to enable employees to get more done while they’re away from their desks. Since these devices integrate Microsoft Exchange functionality into their operating system, it’s a very good fit for businesses — but it’s taking people who likely were Windows Mobile users and turning them into Apple users.

The trend isn’t just limited to devices, however. Corporations, once they’ve made the switch to iOS, eventually catch the “we need an app” bug. Since Windows Mobile is all but dead and these companies are already using iPhones, the conclusion usually follows that their app should be written for iOS.

That’s just what happened to our anonymous tipster.

“The business said ‘we need an app’. Of course, the only mobile platform we support that has any kind of future is Apple’s, so that meant bringing in some Macs, learning some new skills, and coding up an app for the iPhone.”

When she was asked about an Android app, the idea was brushed off.

“I showed them the Android activation statistics compared to iPhone, but the bias against ‘open-source’ shot down that idea.”

But what of a Windows Phone app? Microsoft’s latest offering in the smartphone arena is still very new, and carrier choices are limited. What’s worse, the iPhone trend may already be too far entrenched.

“Microsoft approached us and asked if they could help ‘translate’ our iOS app over to Windows Phone. At first I thought they were offering upgraded versions of Visual Studio or some training resources. They said they had something else in mind. Was it the tool they’re rumored to be working on which is supposed to convert it into a Visual Studio project? They implied that wasn’t it either.”

Later that week our tipster was asked to bundle up the source code for their iOS app and email it to her manager. What happened next was nothing short of amazing.

“I started getting emails asking me to install and test various ‘drops’ of the Windows Phone version of our app. Suddenly a Windows Phone showed up on my desk with a note ‘For Testing Purposes’. Two things stood out as odd: the app wasn’t a translation of the iOS app, from what I could tell it had been rewritten from the ground-up; and the emails weren’t coming from inside Microsoft, they were coming from another company that I’d never heard of.”

This informant believes that Microsoft has hired a third-party to re-write iOS apps for their partners in an effort to gain more momentum in the mobile space. It sounded a bit fantastical to us.

After reaching out to programmers in other companies it turns out they have been approached with similar offers, whether or not they worked for Microsoft partners, or not. Based on this revelation we have to conclude that Microsoft is trying to expand the number of apps available to their platform by paying to have apps “migrated”.

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WP Mango Devices Launching In September to Compete With iPhone

DigiTimes quotes “industry sources” and reports that Windows Phone device makers like HTC, Samsung Electronics, and LG Electronics plan on launching their upcoming Mango-phones this September in order to compete with Apple’s upcoming iPhone.

This might or might not be totally true as Microsoft and its OEMs don’t need to directly compete with Apple’s iPhone just yet, but instead get the platform running on new devices to the market as soon as possible.

According to reports, Nokia will be the last one to launch a Windows Phone. It will allegedly happen in October, with the occasion of Nokia World 2011, a time by which other makers like HTC for instance will have their devices out there already.

The Taiwanese manufacturer is rumored to launch several Windows Phone, powered by 1.5GHz Qualcomm single-core CPUs and screens with different dimensions, ranging from 3.8- to 4.7-inch.

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Android accounts for 39 percent of smartphones in the US, Apple is the top device maker

Nielsen’s just released a study confirming what some other studies have already concluded — that Android devices account for the single largest swath of smartphone users in the US, with 39 percent OS share as of the second quarter. That compares with 28 percent for iOS, although Apple still reigns as the country’s top-selling device maker. Simply put, that’s a reflection of the fact that Apple is the only outfit churning out iOS devices, whereas a bevy of companies led by HTC, Motorola, and Samsung have helped make Android the dominant OS in the states. And let’s not forget about RIM, another hardware / software shop, which still commands a 20 percent chunk of the market. Rounding out the list, Windows Phone and Windows Mobile account for nine percent, largely thanks to sales of HTC handsets, while webOS and Symbian each eked out two percent. At this point we don’t doubt that Android is the most ubiquitous mobile operating system this side of the Atlantic, although it’s worth noting that Nielsen based its results on a sample of roughly 20,000 people — all of whom are postpaid subscribers.

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